App Store App Preview Video Specs
Updated for 2026
App preview videos sit above your screenshots on the App Store product page and autoplay on tap. Apple is strict about dimensions, duration, and codec — the wrong spec gets rejected in review. Here are the exact requirements.
Display
Width
Height
Required
iPhone 6.5" preview (portrait)
Portrait preview for Face ID iPhones. Max 30 seconds, H.264, 30fps.
886px
1920px
No
iPhone 6.5" preview (landscape)
Landscape preview for Face ID iPhones.
1920px
886px
No
iPhone 5.5" preview
For older Home-button iPhones. Same duration limits apply.
1080px
1920px
No
iPad Pro 13" preview
iPad Pro preview size. Max 30 seconds.
1600px
1200px
No
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Start Creating — FreeFAQ
How long can an App Store app preview be?
Between 15 and 30 seconds. Apple hard-rejects previews outside this range.
What format does the App Store accept for app previews?
H.264 or Apple ProRes 422 (HQ) in MOV, MP4, or M4V containers. Audio should be AAC at 256kbps or higher.
Can I use the same app preview for every device size?
No. Each device size slot needs its own preview at the correct resolution. Apple does not scale videos the way it scales screenshots.
Do I need an app preview to launch?
No — app previews are optional. Screenshots are required, previews are not.